about me

I'm a Graphic Designer, Visual Communicator and storyteller who loves the moment a brief turns into something real, when an idea finally clicks, a space comes together, or a brand starts to feel like itself.

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I've spent my career working across print and digital, brand and campaign, retail and visual merchandising, events, and large-format, producing everything from key visuals, eDMs, and social content to POS, in-store and window displays, and large-scale activations. I came up in busy, hands-on studios where the work had to be made, not just imagined, and I still love that part most: taking something from concept all the way through to print-ready files and the finished piece, on-brand and built to perform wherever it lands. I'm especially at home on the production side, getting the files, colour and finish right so the work lands exactly as intended.

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Whether I'm working solo or as part of a bigger team, I bring the same calm, organised, get-it-done energy, and I care as much about the small details as the big idea. I'm especially drawn to brands and organisations with a real sense of who they are, and to work that means something beyond the brief.

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Outside of design, I'm happiest hunting down a good restaurant, plotting the next travel adventure, or hanging out with my French bulldog Chai, who has absolutely no interest in deadlines but excellent taste in nap spots.

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Always learning, always evolving, and always up for a good chat